One of the most important steps in building a successful brand for your business is the company logo because this a lot forms the first impression of your company. After spending precious time choosing and researching a business name, the logo will be the piece that pares out a memorable part of your business in the customers mind the minute they start connecting your company with the logo. The excellent logo design is more than just presenting your name in an appealing font.
Let’s talk about the world’s famous websites who paid for their logos. Twitter paid $15 for its bluish tweeting logo while Nike paid $35 for the swoosh. To design the perfect company logo, you have to spend time and you have to choose the best design that shows your production and the category.
A Powerful logo design should be balanced and strong without clutter to distract from its message. The following are general guidelines for inspirational logo design and your branding.
- Its images and visuals should be suitable for your company
- Your logo should always be created in a readable font
- It should be unique and easy to spot at a glance
- It should work in harmony with your company name
- Finally, the logo should look visible in black and white as well as color
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